APPLiA Danmark – in English

APPLiA Danmark – The Danish Association for Suppliers of Electrical Domestic Appliances

More than 50% of electricity consumption in Danish homes is driven by electric domestic appliances. More than 60% of electric waste, in tons, are electric domestic appliances.

To take care of producers and importers’ interests in a mature market, FEHA (The Danish Association for Suppliers of Electrical Domestic Appliances) was founded in 1960. FEHA changed its name in April 2018 to APPLiA Danmark. The purpose of APPLiA Danmark is to secure “a sound and rational framework for trade”.

APPLiA Danmark is today a trusted and respected voice for the industry. .

APPLiAs activities build on full compliance – as described in “Grundregler for møder i APPLiA Danmark”. The Association respects the rules for exchange of information set by the Danish Competition Authority.

After rebranding in 2018, APPLiA Danmark is working on expanding the visibility of the industry – in relation to the homes of the future and to changing consumer demands for more sustainable lifestyles.

APPLiA Danmark has as members all major players in the market – covering at least 95% of the market turnover in MDA, all major brands in SDA.

APPLiA Danmark is issuing a printed magazine (Hvidvare-Nyt) and a web-portal (, serving as the main portal for information on products, trends and political issues regarding the industry.

APPLiA Danmark is a member of APPLiA Europe, the European Industry Association.